https://kevinangelus.com Kevin Angelus Fri, 20 Oct 2023 16:46:15 +0000 https://kevinangelus.com en http://kevinangelus.com/Under-Construction Fri, 20 Oct 2023 16:46:15 +0000 Kevin Angelus 449265 Sorry! This project is still under construction. I’m surprised at how long it takes to actually document work too! In the meanwhile,why don’t you head back to the homepage, or check out a different project ? Sorry! This project is still under construction. I’m surprised at how long it takes to actually document work too! In the meanwhile,why don’t you head back to... http://kevinangelus.com/No-Filter-Needed-1 Mon, 16 Oct 2023 17:19:19 +0000 Kevin Angelus 449113 KEVIN ANGELUS  HEADER NO FILTER NEEDED No Filter Needed is a gamified experience designed as a proposed solution to the rising issue of intolerance and the curbing of free speech in India. In a country where offence is easy and sometimes taken too far, it's imperative that intolerance be nipped in the bud, talked about, even joked about-- while we still can. KEVIN ANGELUS  HEADER NO FILTER NEEDED No Filter Needed is a gamified experience designed as a proposed solution to the rising issue of... http://kevinangelus.com/Flex Mon, 16 Oct 2023 02:40:33 +0000 Kevin Angelus 449091 KEVIN ANGELUS  <img width="1920" height="540" width_o="1920" height_o="540" src_o="https://cortex.persona.co/t/original/i/05948d7d71e0d9813d5f11101d490187ae494c5444da11109e2bf729caf89c98/headArtboard-1.png" data-mid="1324291" border="0" /> FLEX Identity, Strategy, Collaterals + Copy As one of the new brands under Ekutir under their new overall brand portfolio restructuring, Flex took the place of the training and knowledge sharing aspects of the erstwile farmex application for crop management and upskilling agripreneurs. With a brand that needed to more align with the rooted, empathetic process utilised, there was a need that could build a brand that could stand on its own, remain contemporary, rooted in its own tradition, but at the same time present a relatable face to users across a wide range of cultures, spanning Asia and Africa. <img width="2500" height="1406" width_o="2500" height_o="1406" src_o="https://cortex.persona.co/t/original/i/5f784b81859b920d0e2310fb3970b12b033ce658eb38b5286d4d233f83194df7/iPad-Mockup.png" data-mid="1324387" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/1064568161991a9cf8785427c18470e26a13b7b370e158bf45ff616d4f93acda/lockup-horizArtboard-1-copy.png" data-mid="1324396" border="0" /> “There is so little, yet so much we all have in common” The Flex Brand’s primary visual identifier draws from simple roots, that which agripreneurs across the global south share in common; Simple elements of nature like the sun, the way fields are sown, and simple tools that they use to grow. When paired with simple visuals and Gambarino designed by&nbsp; Theo Guillard, supported by Roboto for its versataility in scripts and support for multiple languages, the brand presents itself in an elegant manner that appeals to audiences at the end user level-- in our case, one that exists in agricultural communities throughout the globe, both in urban and rural mileus, one that exists in the presentations and discussions of a world of non profits and grants, and yet remains a brand that distinctively stands out of the visual clutter.&nbsp; <img width="2640" height="1757" width_o="2640" height_o="1757" src_o="https://cortex.persona.co/t/original/i/ba0ce09d8401391b537697e5ebb43b1261651962d467f059ce7f835ce37619a3/unnamed.png" data-mid="1324394" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/84a98f87df1efed1649f92e221695fd613b5dc79bdf8c4367837250531321b6f/lockupsArtboard-6.png" data-mid="1324395" border="0" /><img width="2732" height="1806" width_o="2732" height_o="1806" src_o="https://cortex.persona.co/t/original/i/0881e95c526e96d68d228e4487eda83bee988c2bda5caa6c2ab982146b755cba/IMG-4743.PNG" data-mid="1324407" border="0" /> <img width="3500" height="2600" width_o="3500" height_o="2600" src_o="https://cortex.persona.co/t/original/i/5fc4aaf10ed283d6cbcf03580ae582e7b9dfaeef622a398494efb0e34b196517/bizcards.jpg" data-mid="1324408" border="0" /> <img width="2732" height="1806" width_o="2732" height_o="1806" src_o="https://cortex.persona.co/t/original/i/80f16322b340b626349d3671128530562539626fcd5f1696623d1ab00a739daf/IMG-4742.PNG" data-mid="1324405" border="0" /> <img width="3164" height="1780" width_o="3164" height_o="1780" src_o="https://cortex.persona.co/t/original/i/b056018a0b0ff6d9094df8083f672b198daa548717b9153bbb623ce3fc42c4d7/bottle.png" data-mid="1324402" border="0" /> <img width="2000" height="1125" width_o="2000" height_o="1125" src_o="https://cortex.persona.co/t/original/i/0dc769f769b4dd68aeab73340bc4f4b042479332a45648b369a616169891b3f4/Cap-Green.png" data-mid="1324461" border="0" /> <img width="3000" height="1688" width_o="3000" height_o="1688" src_o="https://cortex.persona.co/t/original/i/0df5f5a2c33b1b0e81a65f5c12a27554a583489cd0311e2374547ade747088b7/unnamed-1.jpg" data-mid="1324605" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/e1e0dc03209c2d2acdd64dba602fb14a7f1403dbd12bec35ef0c12a347d8fb0d/presentation.png" data-mid="1324462" border="0" /> <img width="2732" height="1806" width_o="2732" height_o="1806" src_o="https://cortex.persona.co/t/original/i/ac871977177dc7b2f8a56d0cbe76be8933141d7136e263083ca02ed53a451b93/tshirt.png" data-mid="1324421" border="0" /> <img width="2732" height="2048" width_o="2732" height_o="2048" src_o="https://cortex.persona.co/t/original/i/bb157f29b1e4eee77d25b52fac174248dbc0fcb9b153496be1470a2260ff0664/unnamed-1.png" data-mid="1324438" border="0" /> <img width="2733" height="1807" width_o="2733" height_o="1807" src_o="https://cortex.persona.co/t/original/i/f2d78b539e9aeb4125a6942be56ee904c4f6e63c4dde13efa52bf672918e29ad/zoomArtboard-1.png" data-mid="1324608" border="0" /> <img width="2732" height="1806" width_o="2732" height_o="1806" src_o="https://cortex.persona.co/t/original/i/06a4c1f4f0667b48c2769d08253cc2da2e72cbb308d6c0a762802583fbbb5b5f/whatsapp.png" data-mid="1324460" border="0" /> <img width="2733" height="1807" width_o="2733" height_o="1807" src_o="https://cortex.persona.co/t/original/i/89b5dba3c7174795c24b10dceb337542d840ed07fd5c8ed0654232ea00baa3ee/gifishArtboard-2.png" data-mid="1324467" border="0" /> <img width="4743" height="3135" width_o="4743" height_o="3135" src_o="https://cortex.persona.co/t/original/i/a0c5a06e5333cf19044f07d4bbfc23b8b3a4dde3138873d54939350eece6f634/fleximgedit.png" data-mid="1324463" border="0" /> <img width="1921" height="1081" width_o="1921" height_o="1081" src_o="https://cortex.persona.co/t/original/i/5992a5a282a51de8a0f47aa5947cfa8f545179a745882634e0a5852b9cbaf24a/gifishArtboard-21-copy-3.png" data-mid="1324472" border="0" /><img width="1921" height="1081" width_o="1921" height_o="1081" src_o="https://cortex.persona.co/t/original/i/e2dc5fd924d7d29989605117a6e9c8a3d9020527b8b9d147d9e9564a11dfe39c/gifishArtboard-21-copy.png" data-mid="1324469" border="0" /><img width="1921" height="1081" width_o="1921" height_o="1081" src_o="https://cortex.persona.co/t/original/i/a45a71729a34dc9ef14c81420c410c322dc6cc95e19233b0256d40ae3b305ea8/gifishArtboard-21-copy-2.png" data-mid="1324468" border="0" /><img width="1921" height="1081" width_o="1921" height_o="1081" src_o="https://cortex.persona.co/t/original/i/05b3b3760cc494a3569f3e2e2e0da6ebbd1a8d1c3e1dfa417fcaab3480841b8d/gifishArtboard-21.png" data-mid="1324470" border="0" /><img width="1921" height="1081" width_o="1921" height_o="1081" src_o="https://cortex.persona.co/t/original/i/542801c5d71e80043bf7ce3315dffb4b9880606bb67a4b3fcfd5c0823dbfce36/gifishArtboard-21-copy-4.png" data-mid="1324471" border="0" /> Along with the identity for Flex, a sub-brand, the Farmer’s Panchayat Podcast was designed as well. The Primary identifier of the brand represents an abstract visual of five seeds in a circle (a reference to the paanch in the panchayat, as well as circular economies), to form a simplistic floral mark. Staying true to the principles of sustainability, the visual identity of the podcast utilised the same typography and colors as it’s parent brand, but in a different manner that draws vague visual reference from street posters, a common mode of communication in suburban and rural india, pairing contrasting colors together with frames and forms designed based on the torn edges of layers of wheatpasted posters. <img width="1081" height="1081" width_o="1081" height_o="1081" src_o="https://cortex.persona.co/t/original/i/152b3a60321ca2afe1c41388772d787bab65365f2a2b351565dfc0f99e79241c/gifishArtboard-2-copy-3.png" data-mid="1324456" border="0" /><img width="1081" height="1081" width_o="1081" height_o="1081" src_o="https://cortex.persona.co/t/original/i/de723061cdd90676beac551f4c68258e03bd11e26ba7e03a7dd514d7c86af92a/gifishArtboard-2-copy-10.png" data-mid="1324454" border="0" /> <img width="1081" height="1081" width_o="1081" height_o="1081" src_o="https://cortex.persona.co/t/original/i/e3a5646b6a50c6f0de07556edf5cdf21849949ccca925ab6c7fedacc6eaf9960/gifishArtboard-2-copy-9.png" data-mid="1324459" border="0" /><img width="1081" height="1081" width_o="1081" height_o="1081" src_o="https://cortex.persona.co/t/original/i/6207352ce1307277b36315ac7dacd13032262f0148e600d552c5e613151e96a4/gifishArtboard-2-copy-7.png" data-mid="1324457" border="0" /> <img width="1081" height="1081" width_o="1081" height_o="1081" src_o="https://cortex.persona.co/t/original/i/030f2ce6feb9c2ef7d3f6dabd39f8477132a65714f9f4b674e0e6128c6111361/gifishArtboard-2-copy-11.png" data-mid="1324455" border="0" /><img width="1081" height="1081" width_o="1081" height_o="1081" src_o="https://cortex.persona.co/t/original/i/add51e398b27ace2e00a357e1be59a8cb5ffebde91e9813dc4612318fd1229bf/gifishArtboard-2-copy-8.png" data-mid="1324458" border="0" /> Ekutir, the parent brand of Flex, and Allin, another sub brand under the same umbrella are&nbsp; both projects that can be viewed here on this site. Images courtesy of Unsplash and Visual Karsa.&nbsp;    KEVIN ANGELUS  FLEX Identity, Strategy, Collaterals + Copy As one of the new brands under Ekutir under their new overall brand portfolio... http://kevinangelus.com/Pi-Grass-Labs Fri, 13 Oct 2023 21:53:19 +0000 Kevin Angelus 449040 KEVIN ANGELUS  <img width="1920" height="540" width_o="1920" height_o="540" src_o="https://cortex.persona.co/t/original/i/e137ea911a1344bf35cf80eb05144d4ec83d516b6789f03b86bb1560cc864891/ezgif.com-crop-1.gif" data-mid="1323134" border="0" /> PI GRASS LABS Identity, Strategy, Collaterals, Curation+ Copy Pi Grass Labs is a collaborative AI based technology start-up&nbsp; that enables a wide range of clients, ranging from sectors that incluce Banking, Financial Services, Telecom and the Automobile industry to deep dive into artificial intelligence technologies for further exploration in diverse set of operations. clients to build scalable solutions on learning engines or low code framework for AI models. &nbsp; <img width="2000" height="1125" width_o="2000" height_o="1125" src_o="https://cortex.persona.co/t/original/i/c7b640d4aa90ae7681f59bedee9b871dc734273a4a142d6719b242ba5a9ecfe6/PGL-mockup-new.png" data-mid="1322929" border="0" /> <img width="640" height="360" width_o="640" height_o="360" src_o="https://cortex.persona.co/t/original/i/12bf0fedf0d2c349ccc397a585ea76bf92ca3e35d80785aee8ffe118dd2a6f54/PGL-GIF.gif" data-mid="1324075" border="0" /> The Pi Grass Labs brand had to both tap into and be representative of the infinite possibilities of AI.With a wide range of potential use cases, the brand had to feel future facing and iconic, yet at the same time feel identifiable and visually interesting. In initial meetings, one of the key directions that was discussed was to strike a balance between technical expertise, theoretical jargon and conversational flair, a way to counter the more popular culture based common perception of AI as some kind of robot monster (think Skynet, or Ultron), which then bled into even the visual language that many of the brand’s competitors used. Visually, the brand, soon to enter new markets, had to guide users into an experience of their own making, defining a brand whose purpose, at its core was to solve problems. <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/569c8de41b9d447007e194f392537153e99fb318fee242e54489c177983b7fc9/2pglposter.png" data-mid="1323244" border="0" /><img width="2650" height="1491" width_o="2650" height_o="1491" src_o="https://cortex.persona.co/t/original/i/482c5ddaa8dc77e75e4e18d697b9a18dcbee3a3d695bee1785a5e6f54c770f96/IMG-4704.PNG" data-mid="1323547" border="0" /> <img width="3400" height="2244" width_o="3400" height_o="2244" src_o="https://cortex.persona.co/t/original/i/e18a16744a0af7ee4211de8879af7386d475d22e1baefab512e47fe1bf1a1ac9/IMG-4781.JPG" data-mid="1324596" border="0" /> <img width="8000" height="4501" width_o="8000" height_o="4501" src_o="https://cortex.persona.co/t/original/i/186dfc199731d7b1248a24bef4da53817b5768fadf32db65767a6c54531177fe/Generator-Beta-0.1-1-01.png" data-mid="1324312" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/6a3ee9f0495ee7742e6ec64e11b0bc081671d9f16b511a742d755f767374007b/generatorArtboard-29-80.jpg" data-mid="1324310" border="0" />“A generative identity with possibilities as endless as the constant Pi” With an identity rooted in the infinite generative possibilities of AI, the mathematical possibilities the name of the brand originated in, as well as drawing inspiration from the form of one of the oldest methods of computing, the punchcard system, the brand’s primary identifier was designed on a 9x20 grid that was based on an individual punch card, while the icons were designed on a square grid, most commonly a&nbsp; 15*15 one. Breaking up each letter (P, G/g, and L) into abstract constituent elements allowed the brand to define a visual key that could form a range of variations of each character constrained within the proportions of the pixel grid, and created a range of variations of the PGL mark, with one selected as a primary mark for identification and in cases where the brand is introduced.For ease of use, many of the designed collateral utilised this primary mark during the inital rollout of the brand. <img width="1921" height="1081" width_o="1921" height_o="1081" src_o="https://cortex.persona.co/t/original/i/7e44953fd9ed8951ac969dbe30d8149682cc87278a922f8208bb989452566ace/gird.gif" data-mid="1324795" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/07a01004e67c9daef0f727d1a31a2db65a7366c00a9dd194fa243a8948ab995c/iconsArtboard-2.png" data-mid="1324604" border="0" /> <img width="1920" height="700" width_o="1920" height_o="700" src_o="https://cortex.persona.co/t/original/i/cf508392c7b890951d4d0a6c97feeb3d7ba7782fc02611dc71fcdef3a7b1af87/numbersArtboard-1.png" data-mid="1324538" border="0" /><img width="1910" height="1261" width_o="1910" height_o="1261" src_o="https://cortex.persona.co/t/original/i/a4cf350c45fb89e0d4ea9f38714082a8b250369f8a98ad03c7bfb9a676c4dd5a/numbersArtboard-2.png" data-mid="1324539" border="0" /> <img width="600" height="338" width_o="600" height_o="338" src_o="https://cortex.persona.co/t/original/i/e38f1eb80ee74c18e966cf7cc088ee636724bd8de798e8e39bdad7fee004b33f/IMG-4717.GIF" data-mid="1324531" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/d4ab2227d861f947401d26d293600fb81081a26d4a636505bbb1cfae6ac95258/pglstuffArtboard-17-80.jpg" data-mid="1324305" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/b9d8a3ac0396c18c66c23a543219223737e21f47cce3c6f97cacc07c11c24041/pglstuffArtboard-18-80.jpg" data-mid="1324306" border="0" /><img width="2393" height="1346" width_o="2393" height_o="1346" src_o="https://cortex.persona.co/t/original/i/5376a39226d63a51d78cc86926778dec358f5d8710e7a11a7d9e38417c3894b2/Tshirt.png" data-mid="1324536" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/deda46e4a774fdcb7ee171d3b2c95e73953aab4f460af0b903f8ac0cb3651b06/stagemockuppgl.png" data-mid="1324542" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/c927bc1fc6144afc7f18f71f489503b906d063607d6f1342cf3f84ecac012fa3/Lagos-illustration.jpg" data-mid="1324304" border="0" /> <img width="3000" height="2000" width_o="3000" height_o="2000" src_o="https://cortex.persona.co/t/original/i/8b236240efefb4d6420e5c06cee22e75adeeb75412df60b23fa4a2db1010f3fd/wink-gif.gif" data-mid="1324300" border="0" /> <img width="2775" height="1850" width_o="2775" height_o="1850" src_o="https://cortex.persona.co/t/original/i/e2e31f33df24024fc1b4977ef4160b6453c517b8eb7e9e8e9f759b00416e1c93/E63523BC-C20F-4B77-AAE2-2A179236C6C3mm-1.png" data-mid="1324299" border="0" /> <img width="3000" height="1688" width_o="3000" height_o="1688" src_o="https://cortex.persona.co/t/original/i/d00d1fd4960304d2ab15105ca75a9aaed918df656a042d63e13c4db030f3a384/letterhead.jpg" data-mid="1324541" border="0" /><img width="3000" height="1687" width_o="3000" height_o="1687" src_o="https://cortex.persona.co/t/original/i/be17e667b32e740963e4698d9bc1a7d0e56923b2b62e1aa98054fe1696ba3af7/IMG-4780.JPG" data-mid="1324595" border="0" /> <img width="2732" height="1806" width_o="2732" height_o="1806" src_o="https://cortex.persona.co/t/original/i/aea67479e83fff4edd36781bd82ae744f0fc6d2248bc8d1913ccf2a7385b5dc1/site.png" data-mid="1324530" border="0" /><img width="1920" height="1500" width_o="1920" height_o="1500" src_o="https://cortex.persona.co/t/original/i/cea64ef91362f52a2eb26eb82be9df2da729be8abebd7906311e733af06af824/Untitled-1.png" data-mid="1324526" border="0" /><img width="3984" height="2241" width_o="3984" height_o="2241" src_o="https://cortex.persona.co/t/original/i/cb5ebe3f95bde89416ca9e65163514185b967d66acc970bcc073aae677952137/LRM_20220727_222958.jpg" data-mid="1324369" border="0" /><img width="2376" height="1337" width_o="2376" height_o="1337" src_o="https://cortex.persona.co/t/original/i/edb4a3c20d6c9358549ddbf1241897105c42b6addfb84a9e85df9ad944447e2b/floating.png" data-mid="1324525" border="0" /><img width="1920" height="1500" width_o="1920" height_o="1500" src_o="https://cortex.persona.co/t/original/i/9d6b5fd0f18096ab041f6bd6aa3a4b15c4bf8b38461850fb178ccd4a2da85814/cert.png" data-mid="1324528" border="0" /> <img width="3000" height="1688" width_o="3000" height_o="1688" src_o="https://cortex.persona.co/t/original/i/a6d84d3cddcfbbee5416589d24d8cb05015238ed38c3804413d5f694796cdd71/unnamed-1.jpg" data-mid="1324606" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/73aedfd26b08fdf3c2f2e5d6fea9cabcb314d1ce82c5fcc8913d697c0606418a/gifllu_shorter.gif" data-mid="1324367" border="0" /> <img width="3500" height="1969" width_o="3500" height_o="1969" src_o="https://cortex.persona.co/t/original/i/360bcf49dbfad4d559fdfc19fe2750ff8c5c998f8afa184543f594e47f6eb212/phone-mockups.jpg" data-mid="1324319" border="0" /><img width="4229" height="2379" width_o="4229" height_o="2379" src_o="https://cortex.persona.co/t/original/i/18d9bd461bbdbefa45e71f56e44c11e30e32bea71b11f958d4a71b7cb93b1921/usb-card-mockup.png" data-mid="1324545" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/0053fdb445983ae8ce941802d3add8c3f48ce1b02bea9ac2f58c2106ef99ab14/pglstuffArtboard-2-80.jpg" data-mid="1324307" border="0" /> <img width="2048" height="2732" width_o="2048" height_o="2732" src_o="https://cortex.persona.co/t/original/i/c4074b227dbf86829990f61014a8500bc020582bd85cbf226153075a125399c6/IMG-4751.PNG" data-mid="1324599" border="0" /> <img width="2048" height="2732" width_o="2048" height_o="2732" src_o="https://cortex.persona.co/t/original/i/35c72bc192c2bc64749671c726960f97f4d7994d5127bb64a995d3b2bc4be28b/IMG-4753.PNG" data-mid="1324597" border="0" /> <img width="2048" height="2732" width_o="2048" height_o="2732" src_o="https://cortex.persona.co/t/original/i/0da49baba4fd79ba84b5979a728aaa65fa121ea3c0920e102c8449669e82067f/IMG-4752.PNG" data-mid="1324598" border="0" /> This project was done in collaboration with Hanit Khanchandani, who worked on supporting collalteral and the&nbsp; website’s information design. For more information on Pi Grass Labs, check out their website *here*, as coded by the in house development team. A more elaborate case study of the PGL illustration styles and illustrations created for the website is coming soon.    KEVIN ANGELUS  PI GRASS LABS Identity, Strategy, Collaterals, Curation+ Copy Pi Grass Labs is a collaborative AI based technology... http://kevinangelus.com/ESR-Constructions Fri, 13 Oct 2023 21:31:35 +0000 Kevin Angelus 449031 KEVIN ANGELUS  <img width="3841" height="1081" width_o="3841" height_o="1081" src_o="https://cortex.persona.co/t/original/i/17454dec723cb728118c0c96237f2984bc9c8b57e75eb224b6cafbefa0adb0e6/ALLHEADERHEADER-IMAGE2x.png" data-mid="1322911" border="0" /> ESR CONSTRUCTIONS Identity, Strategy, Collaterals, Curation+ Copy ESR Constructions is an Indian construction company, based out of Mettur and Coimbatore, andfounded by brothers Ashwin and Randeep Rajasakar. A legacy brand, it operates parallel to ESR and Co, one of the region’s foremost infrastructure organizations.When working with ESR,&nbsp; the need was to redefine the ideal of what a new construction company could be. <img width="2083" height="923" width_o="2083" height_o="923" src_o="https://cortex.persona.co/t/original/i/5fa81ba108751190604a200d56e2830ced77df3b140c46ecc77bec1c69d22f08/IMG_9525k.png" data-mid="1323135" border="0" /> <img width="1000" height="750" width_o="1000" height_o="750" src_o="https://cortex.persona.co/t/original/i/64543d402d91a4930e6e803e70befbd35e850150fbac5cbdb3977e9688d6d9f2/esrgif.gif" data-mid="1323161" border="0" /><img width="2732" height="2048" width_o="2732" height_o="2048" src_o="https://cortex.persona.co/t/original/i/36bac36adf327ead9402bf3eca6dd6ed4ccacf751a7de12b7bdacdd6f65abc31/IMG_9237.png" data-mid="1323162" border="0" /> ESR was designed to be presented as a maverick- one that stood out in the industry as cutting edge, modern and at the same time highly skilled. One of the brand’s biggest challenges was to present a unified front against the visual clutter present in the industry-- real estate is not necesarrily seen as an essential--it’s perceived value had to be greater, to appeal to a new kind of audience. The ESR logotype was constructed utilising the wide, sturdy and clean cut geometry of independent homes often found in the south of India-referencing the familiar in a completely new and very simplified, abstract way. Drawing from the way individual’s names in the Indian context are pluralistic: One might have an “official” name, used for work and school, as well as a name they are known by in the more intimate familial context, as well as nicknames, the brand’s name too, was designed to become variable. <img width="4801" height="3201" width_o="4801" height_o="3201" src_o="https://cortex.persona.co/t/original/i/5f65d7654ea77a9cb68225d49bf3e7c294c73fb05cabfb12e77b0031ca676838/ESRGArtboard-72x-100.jpg" data-mid="1323139" border="0" /><img width="4801" height="3201" width_o="4801" height_o="3201" src_o="https://cortex.persona.co/t/original/i/54c1bad4676b1ee34bf0457c94d05a34727261428b6ee1a33e86abff0efb40cc/ESRG1Artboard-72x-100.jpg" data-mid="1323141" border="0" /><img width="4801" height="3201" width_o="4801" height_o="3201" src_o="https://cortex.persona.co/t/original/i/97e1f80ffa5f28ba63d1ed011dedd7940e5eb2fb965f80ee5322218e8e9b874d/ESRGArtboard-7-copy2x-100.jpg" data-mid="1323142" border="0" /> <img width="2481" height="3508" width_o="2481" height_o="3508" src_o="https://cortex.persona.co/t/original/i/bf67e1684cd959f28a02324957c397549731218e308ce87d1768995284bbe43e/IMG_9231.png" data-mid="1323136" border="0" /> <img width="2481" height="3508" width_o="2481" height_o="3508" src_o="https://cortex.persona.co/t/original/i/54961b730aa52ecfcee45105452f45bb8f5c38a7c0cf77d91183edb0fa89789a/IMG_9230.png" data-mid="1323137" border="0" /> <img width="2481" height="3508" width_o="2481" height_o="3508" src_o="https://cortex.persona.co/t/original/i/903572c8c4c883ac75cc9f6e0adc3f01aeb872fbc6762140404ee3234351620c/IMG_9229.png" data-mid="1323138" border="0" /> <img width="3000" height="1000" width_o="3000" height_o="1000" src_o="https://cortex.persona.co/t/original/i/63825af51594316b8dfb436e450954b14a538d0ed476279dff253d348d69f374/IMG_9205.png" data-mid="1323144" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/a8e1811da4faac6c696800460d76dfced717b44d44895344515ac8ba8b5184f7/turnaround.gif" data-mid="1323146" border="0" /> &nbsp;Utilising a style of “clay” 3D imagery rendered in a flat single color with realistic shadows&nbsp; was a way of allowing for “in-progress” sites to be showcased to streamline the overall perception of the brand. With distinct visuals supported by a simple typographic language, utilising Space Grotesk (with alternate characters), the brand presents a minimalistic visual front that diffrentiates it from it’s competitors, allowing it to essentially be perceived as the “default option” that the founders spoke of in initial meetings. <img width="4801" height="3201" width_o="4801" height_o="3201" src_o="https://cortex.persona.co/t/original/i/c6e4ace253de955d675c4b33590469da46d3364f40dc7aeac82ce84074b0733b/ESRGfontArtboard-72x-100.jpg" data-mid="1323147" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/05c83ae6461a1bed43b4d42a228426a9e734e51f023711216579b3a351d44f3f/esrpicc.png" data-mid="1323148" border="0" /> <img width="2595" height="1946" width_o="2595" height_o="1946" src_o="https://cortex.persona.co/t/original/i/db73246faf20fde2bdab5e41628e0ec18fe861ce99578944b664b9aa88cf43dc/ID-CARD-1.jpg" data-mid="1323310" border="0" /> <img width="2019" height="1514" width_o="2019" height_o="1514" src_o="https://cortex.persona.co/t/original/i/bae74655e6e4fab0a569087f9ea7acd21a7c442474ae67f3d2d3e5d135ea6e6c/Untitled-3.png" data-mid="1323718" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/aa94e22470ce432fb38a66aad69e518ece0ca9afee5924adf48c8b41b6f4d3c6/ESR-Laptop-Mockup-Current-View-Recovered.png" data-mid="1323333" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/32648ab15569f97774900b850f4e7973cff134a6c7916e461d21383a60464c4c/Artboard-1-80.jpg" data-mid="1323334" border="0" /> <img width="5000" height="3750" width_o="5000" height_o="3750" src_o="https://cortex.persona.co/t/original/i/e5811cf3de5a194302f06a81bd851f9696894b7aeaefa5819157593992fd0224/Mockup.jpg" data-mid="1323719" border="0" /> <img width="2000" height="1499" width_o="2000" height_o="1499" src_o="https://cortex.persona.co/t/original/i/16abd6733cfed669425beb850587b8205e01d0de884fe905c6d4f60315d6e04a/IMG_9233.png" data-mid="1323149" border="0" /><img width="2000" height="1499" width_o="2000" height_o="1499" src_o="https://cortex.persona.co/t/original/i/80c3cdd5d6ba1af7f0535d8befb9e483a7da7f01ef9ad9c48d4365c3676fbba2/unnamed.jpg" data-mid="1323721" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/feeeb0676526bf4644df5f64efb630cbd6710a6b3ee9c7b1ab295baa28eecb66/unnamed-3.jpg" data-mid="1324790" border="0" /><img width="3024" height="1701" width_o="3024" height_o="1701" src_o="https://cortex.persona.co/t/original/i/0a3b5bf9cbd5dcb54056904d463797e3c00981c12b9edf55df3f64f35d083aca/Clipboard.png" data-mid="1323720" border="0" /> <img width="5992" height="3370" width_o="5992" height_o="3370" src_o="https://cortex.persona.co/t/original/i/7e5a50bdfe1e7e626ebabfa308c6e6964dc9370aa171c52a78bb65577ddec163/Construction-Helmet-Mockup.png" data-mid="1323722" border="0" /> <img width="4759" height="2677" width_o="4759" height_o="2677" src_o="https://cortex.persona.co/t/original/i/b611b6bce2d805c5119e8369db694c3924ddd0526fd09a3babdea7cbee910714/keychain.jpg" data-mid="1323730" border="0" /> <img width="2500" height="1600" width_o="2500" height_o="1600" src_o="https://cortex.persona.co/t/original/i/d5c0678b260a6f6bcee528e3367dd08c47ddadac922839b956085d062ecbd341/box.jpg" data-mid="1323750" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/5fbc43cfc32503515cc8f5d4a0ca097428712e0f64224b75f2cb9c084f826669/Untitled-Artwork.jpg" data-mid="1324787" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/b28a26a4780ab5d9dd8738208d699b3f26ac7836f81ae76c1edf4148182d8abd/CLAY-Current-View.png" data-mid="1323751" border="0" /> Additional 3d Modelling by Chickoo Designs,Stock Imagery from Abhishek Kirloskar and Naveen Ahmed from Unsplash, Diwali Box Mockup from Anthony Boyd.    KEVIN ANGELUS  ESR CONSTRUCTIONS Identity, Strategy, Collaterals, Curation+ Copy ESR Constructions is an Indian construction company,... http://kevinangelus.com/Allin Fri, 13 Oct 2023 19:32:55 +0000 Kevin Angelus 449024 KEVIN ANGELUS  <img width="3841" height="1081" width_o="3841" height_o="1081" src_o="https://cortex.persona.co/t/original/i/22b5e49f622d852f7d29532e646c744535a88a03f4f8b268fe6d31c4a99b51f3/ALLHEADERHEADER-IMAGE2x.png" data-mid="1322904" border="0" data-scale="100"/> ALLIN Identity,&nbsp; Collaterals One of the first scalable solution that offers attractive risk adjusted financing returns with sustainable social impact by leveraging its transactional and farmer-centric digital platform, Allin is a London based, global Agri-food focused financial technology that extends “hassle-free financing directly to smallholder farmers”, that is timely, non-collateralized, and data-driven, leveraging blockchain technology. <img width="1921" height="1080" width_o="1921" height_o="1080" src_o="https://cortex.persona.co/t/original/i/5a14f43ea56c93e17ce8354a6df4a04b7954eba961221c4641b7d6aca8d4c2d7/ScreensArtboard-1-copy-3-80.jpg" data-mid="1322906" border="0" /> <img width="1920" height="1282" width_o="1920" height_o="1282" src_o="https://cortex.persona.co/t/original/i/03474e4f42929443b6d4b7aa671af2ed8722e9fccea314f960f45ad16cbde0bd/Allin-image-styling-Recovered.png" data-mid="1322907" border="0" /> Focusing on the future with the intent of going “All In” Allin was created as an ofshoot of parent brand Ekutir, as well as earlier ventures&nbsp; to represent a more technologically focussed outlook that could position their offerings to a more specialised audience. Drawing from the new objective visions they had included under it’s aegis after evolving from Farmex, its earlier incarnation, it was important to communicate the metaphorical umbrella held by the brand over various stages of this systematic solution to support agricultural efforts. Allin seeks to completely transform small-scale agriculture with responsible financing. <img width="3840" height="2160" width_o="3840" height_o="2160" src_o="https://cortex.persona.co/t/original/i/4ad7dd291fa3908861bccefe0a501da14c00a2c5f2aafcc432d3eac8f844bb70/ALLIMGArtboard-52x-100.jpg" data-mid="1322925" border="0" /><img width="3840" height="2160" width_o="3840" height_o="2160" src_o="https://cortex.persona.co/t/original/i/97a2e6eac85e72e815cc51f7a528477899b6190e66fae871e9142386009b580c/ALLIMGArtboard-62x-100.jpg" data-mid="1322926" border="0" /><img width="4801" height="3201" width_o="4801" height_o="3201" src_o="https://cortex.persona.co/t/original/i/d65ead163d9b9be79fc34161c2f543319a984fa39e8d5ae9d88d36871ecbbf04/allindispArtboard-72x-100.jpg" data-mid="1323171" border="0" /> <img width="4801" height="3201" width_o="4801" height_o="3201" src_o="https://cortex.persona.co/t/original/i/82277e04d3cdf7eb648ba8926f3099617c6e08f50cf1a3aa55903e0d03c03b4a/ALLHEADERArtboard-72x.png" data-mid="1322910" border="0" />Using the Allin Brackets as a framing device and an identifier allows for a wide range of applications. Demonstrating Allin’s focus on the smallholder farmer, the Allin Brackets act as an easy way to reduce the logotype for use in small sized usage scenarios while retaining identifiability and keep things on brand, while also quite literally putting the subject or object of focus “all in” the encompassing brackets of Allin, showcasing the brand’s commitment. <img width="4801" height="3201" width_o="4801" height_o="3201" src_o="https://cortex.persona.co/t/original/i/aaa5631efef63db10a6720c22db4e875ea3f75e55722858f913da3f6e2a5fd1b/allindispArtboard-7-copy2x-100.jpg" data-mid="1323178" border="0" /><img width="4801" height="3201" width_o="4801" height_o="3201" src_o="https://cortex.persona.co/t/original/i/14db585995a8e01d58538c8e8702b9a45dc24e9e86b6ca19e0a000d7c0f1a91a/allindispArtboard-7-copy-22x-100.jpg" data-mid="1323181" border="0" /><img width="4801" height="3201" width_o="4801" height_o="3201" src_o="https://cortex.persona.co/t/original/i/43376f2cf79f4d798b09cc2ba094bd6ca4cbc0535b40c6a26031d6c1b2a1bf9b/allindispArtboard-7-copy-42x-100.jpg" data-mid="1323180" border="0" /><img width="4801" height="3201" width_o="4801" height_o="3201" src_o="https://cortex.persona.co/t/original/i/aa07071a0f7bec0bc5f12cf0c62c0f12245c624726680d226b611e1715b4af2d/allindispArtboard-7-copy-52x-100.jpg" data-mid="1323179" border="0" /><img width="4801" height="3201" width_o="4801" height_o="3201" src_o="https://cortex.persona.co/t/original/i/e302290c157a95f368cf112e0c74dae420619c714f22b2eb477d6a77e69a8774/allindispArtboard-7-copy-32x-100.jpg" data-mid="1323182" border="0" /> <img width="4801" height="3201" width_o="4801" height_o="3201" src_o="https://cortex.persona.co/t/original/i/3489ccba6ac8a71c9bb6964fbb0611f315d60e2ca461a41f772e7c0cedd57daf/set7-copy2x.jpg" data-mid="1323223" border="0" /> <img width="5400" height="3800" width_o="5400" height_o="3800" src_o="https://cortex.persona.co/t/original/i/17f169d4f8e6e8977060c60a7fd1bbc2bb03d1a4a30c77eed3754d2c7cbb7039/Letterhead---Envelope-Mockup.jpg" data-mid="1323232" border="0" /> <img width="5400" height="3800" width_o="5400" height_o="3800" src_o="https://cortex.persona.co/t/original/i/3f332e35ccb378094328b0019bba218822c625ea96d1777e2ef38476c3dd71c4/chatArtboard-7-copy2x.png" data-mid="1323253" border="0" /> <img width="4032" height="2268" width_o="4032" height_o="2268" src_o="https://cortex.persona.co/t/original/i/c2aeffd91d829af0b1da623ed93df0b595e76bd1ca42d5e65f1748183fa50d28/unnamed-2.jpg" data-mid="1324603" border="0" /> <img width="1750" height="1313" width_o="1750" height_o="1313" src_o="https://cortex.persona.co/t/original/i/db5dcb5939b1e0c92447f5ac3051696e11b5a9610796d161ea9bdc5263dafa18/visionep.jpg" data-mid="1323330" border="0" /> <img width="3501" height="2627" width_o="3501" height_o="2627" src_o="https://cortex.persona.co/t/original/i/ac8cdbdf97d1c830bf91ee44cdf8043f39009d8b241a07b36758d83c1a0b0fae/textArtboard-182x.png" data-mid="1323332" border="0" /> <img width="2305" height="1297" width_o="2305" height_o="1297" src_o="https://cortex.persona.co/t/original/i/f45a689b52dd49d619577e41eb686b2027bc2b5431d383f9f053c69854cdc3f9/IMG-4708.PNG" data-mid="1323548" border="0" /><img width="1925" height="1400" width_o="1925" height_o="1400" src_o="https://cortex.persona.co/t/original/i/eb00c4e7b6b6dacaa226322900a8eb4b5b709ca5e7881af249590c40930180a8/Paper.jpg" data-mid="1323307" border="0" /> <img width="4801" height="3201" width_o="4801" height_o="3201" src_o="https://cortex.persona.co/t/original/i/64bec79f1f3d7f0c07fc87f20acc3dd444f27570da7fe14dda6c32190a17b190/allininfogArtboard-7-copy2x.png" data-mid="1323327" border="0" /> <img width="2732" height="2048" width_o="2732" height_o="2048" src_o="https://cortex.persona.co/t/original/i/4aa9e67fe47861d0900e466cfcf11dbb5d2b1c8f0eae6459a247d2bd0f1de526/Subscript.jpg" data-mid="1323550" border="0" /> <img width="2732" height="2048" width_o="2732" height_o="2048" src_o="https://cortex.persona.co/t/original/i/f9c57fdf7e3ca55d49f2c25e2308f7cac22259586d6813f1af23e2ed1eb914ca/GIF-MISA.gif" data-mid="1323574" border="0" /> <img width="4802" height="3202" width_o="4802" height_o="3202" src_o="https://cortex.persona.co/t/original/i/9efa3376d066d3760099a35d4f0865b3d8b0968c6e9c1c91799229fab5031ea7/ALLINArtboard-2.png" data-mid="1323578" border="0" /> <img width="600" height="338" width_o="600" height_o="338" src_o="https://cortex.persona.co/t/original/i/e1ba5658c0e0b8ef2a4d89d3bc5c1f8b8de049ecfbbd7f172fc370e57f962b62/ALLIN-PATTERN.gif" data-mid="1323606" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/ab8ec4f917cb1bbb3ee3dbf074627ddee7f52e0a67eaefba1d86800772e0e178/US-Size-Business-Card-Mockup.gif" data-mid="1323708" border="0" /> Check out the Allin Website here, at www.letsgoall.in, and for more information on this project.    KEVIN ANGELUS  ALLIN Identity,&nbsp; Collaterals One of the first scalable solution that offers attractive risk adjusted financing... http://kevinangelus.com/Indian-Ephemera-1 Fri, 13 Oct 2023 19:30:28 +0000 Kevin Angelus 449023 KEVIN ANGELUS  <img width="2755" height="775" width_o="2755" height_o="775" src_o="https://cortex.persona.co/t/original/i/a44ea984d4dfb47e945673bc442db499e41a3bd9785293dc069cd2c412e36a9b/head.png" data-mid="1324523" border="0" /> INDIAN EPHEMERA Identity, Strategy, Collaterals, Curation+ Copy Founded in the begining of 2020, initially as a personal way to catalog interesting instances of design found in the local context, Indian Ephemera is a project that looks at the everyday and familiar in a new way. With the exception of a few key, contemporary incidents, ‘design’&nbsp; in the Indian context is viewed as an imported ideal, one of luxury or of aesthetics, as opposed to&nbsp; problem-solving measures.Even the design movements we learn about in design schools tend to revolve around the Bauhaus, and it is important that we take ownership of the work that designers do. <img width="1600" height="1200" width_o="1600" height_o="1200" src_o="https://cortex.persona.co/t/original/i/7ba73c10da6a3ff8fcfd7e4e974519242811b122e128441b0ca66775242955a2/IMG_20210523_155102894_BURST000_COVER.jpg" data-mid="1322885" border="0" /> <img width="2084" height="1563" width_o="2084" height_o="1563" src_o="https://cortex.persona.co/t/original/i/ecfc8ace0ee0429368b4d8b0b6d259106dcaa4c15521d9eddf7a77a6fe0c0b7d/IMG_9447.png" data-mid="1322888" border="0" /> IE was born out of the idea of looking for roots in design, and trying to define what Indian design is - as pluralism, as an amalgamation of all its influences. We draw these lines between design and craft, between design and “vernacular” design, and tend to create our own little designer bubble that tends to influence itself. “Indian Design” can root itself in our own needs, materials and traditions, to solve our problems, and by looking at the way we have solved these problems since forever, we can find better ways to solve new problems. The designed objects or solutions are all shot on or given simple, black backgrounds in postproduction to avoid any distractions and to view the object in isolation of other influences-the same design solution that we view on a daily basis takes on a whole new meaning and is perceived to have a higher value when viewed in the neutral, almost design museum-like context.The Visual language of Indian Ephemera is simple but can still hold its own - allowing the design solutions and objects which have not even been categorised or seen as design, to take their place as something we can rightfully learn from. <img width="1183" height="731" width_o="1183" height_o="731" src_o="https://cortex.persona.co/t/original/i/5113216028e7de4f2835c82a9fd18a8806364bb84e91e231dcd76ff23bc9deb1/IErepeatingArtboard-22x.png" data-mid="1322889" border="0" /> <img width="3145" height="2358" width_o="3145" height_o="2358" src_o="https://cortex.persona.co/t/original/i/0e1e273c417c4cca70b330d2447944ffe58e5463155107e4290a77067f8a2513/IMG_9488.jpg" data-mid="1322897" border="0" /> <img width="600" height="450" width_o="600" height_o="450" src_o="https://cortex.persona.co/t/original/i/de1707d484f0a3c004fd3680df853e2c3520c3324cdab590bcfa316cd81914c9/IMG_9187.gif" data-mid="1322890" border="0" /> <img width="3500" height="1764" width_o="3500" height_o="1764" src_o="https://cortex.persona.co/t/original/i/6ff39ec6c9f2019c1f4bef760802a8046588acefce039a7d9809c82de75c8bbf/ie.png" data-mid="1324321" border="0" /> <img width="3000" height="1000" width_o="3000" height_o="1000" src_o="https://cortex.persona.co/t/original/i/62cc458673fffd6357a410ae1022af707daf18b8dbfc57be74ce8d5568a59eeb/IMG_9201.png" data-mid="1322891" border="0" /><img width="2048" height="1152" width_o="2048" height_o="1152" src_o="https://cortex.persona.co/t/original/i/6f077ff8928a8db184a2df2cfb21ed96719fa5bfccc6ecacf906f98f36bdd419/44F7FA5A-8E54-4E79-A352-AE06FDB293E6.jpeg" data-mid="1322892" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/775e60c397e443e4ef819c4a1ec604f0e8705d197af006388bba78c06ebcf133/sticker---shirt.png" data-mid="1323585" border="0" /> <img width="3000" height="1000" width_o="3000" height_o="1000" src_o="https://cortex.persona.co/t/original/i/324d087c07eb070e33bf141036aeed9339175c3968165e480ac16edaa0917afc/IMG_9538.png" data-mid="1322894" border="0" /> <img width="3840" height="2160" width_o="3840" height_o="2160" src_o="https://cortex.persona.co/t/original/i/3e34240118012961e9be11fa8d0b1e25d4867f7661ff02287818e5194501aa9f/StoriesArtboard-12x-80.jpg" data-mid="1322893" border="0" /> As an archive, Indian Ephemera needs to be unbiased. That’s why it’s so important for the project to work with collaborators and partners, other individual viewpoints on the pluralistic existence of the same Indian design context that we all view so differently. Partnerships with designers selected through an open call, with LOCAL LABS, and presentations at design institutions and conferences all add to the diversity of perspective that helps document design from the subcontinent accurately. <img width="1001" height="1000" width_o="1001" height_o="1000" src_o="https://cortex.persona.co/t/original/i/92c5ccde7f84b19e58196f6749322e975abc8bba8b1322ddeb6e3788fbd39883/gifishArtboard-1-copy-2.png" data-mid="1324441" border="0" /><img width="1001" height="1000" width_o="1001" height_o="1000" src_o="https://cortex.persona.co/t/original/i/7dfbd9f822b1912be74dde9d233aaff2b61367608145fe6e2e294a28310fa360/gifishArtboard-1-copy-3.png" data-mid="1324442" border="0" /><img width="1001" height="1000" width_o="1001" height_o="1000" src_o="https://cortex.persona.co/t/original/i/a2dbb5c5ae77f21ab77967a89fafcd36411932a7e38eca52393878c95c3d09d3/gifishArtboard-1-copy.png" data-mid="1324440" border="0" /> <img width="2468" height="1517" width_o="2468" height_o="1517" src_o="https://cortex.persona.co/t/original/i/41cb72fe0fd6169527331989533bb121df50b6a84a81e19d9b2ac297dcc796d5/kl.png" data-mid="1322898" border="0" /> <img width="3000" height="4000" width_o="3000" height_o="4000" src_o="https://cortex.persona.co/t/original/i/8538531bc17db46c62e2ce7a25c94b31a4b2092102e7fbdf7312d79b80dae3a7/IMG_20210528_162225128.jpg" data-mid="1322900" border="0" /> <img width="3375" height="4500" width_o="3375" height_o="4500" src_o="https://cortex.persona.co/t/original/i/d35f8f734dfa902fe2494a0156121ef705dca1f8b45dea02bb6b54e850c676d7/iPhone-12-Mockup.png" data-mid="1322899" border="0" /> <img width="1200" height="1600" width_o="1200" height_o="1600" src_o="https://cortex.persona.co/t/original/i/0fbdb8782f744749e0f126cab63ceab13f4b51cbb291c8c2f63091c301922dd6/IMG_9762.jpg" data-mid="1322901" border="0" /> <img width="3000" height="2250" width_o="3000" height_o="2250" src_o="https://cortex.persona.co/t/original/i/f4aadaa6b52c72e83061edb931bfb58ad4578bb4fd3f27508d8dbce4afde016e/manjal-pai.jpg" data-mid="1324796" border="0" /> <img width="3731" height="2799" width_o="3731" height_o="2799" src_o="https://cortex.persona.co/t/original/i/5ca0f164f406339ef54924552d17ae30ea8f663abdc153e628e06dbe3cc11ca7/Mocmmkup-1.png" data-mid="1322903" border="0" /> The Indian Ephemera Archive can be found on Instagram, and a recording of a talk at the 2020 edition of the typewknd conference can be found here.    KEVIN ANGELUS  INDIAN EPHEMERA Identity, Strategy, Collaterals, Curation+ Copy Founded in the begining of 2020, initially as a personal... http://kevinangelus.com/Ekutir Fri, 13 Oct 2023 15:34:24 +0000 Kevin Angelus 449009 KEVIN&nbsp; ANGELUS  <img width="1920" height="540" width_o="1920" height_o="540" src_o="https://cortex.persona.co/t/original/i/7ce0df3b8c8a48033fe28792952babcd07947045245aa4d063ee31e3081e7b0c/headArtboard-1.png" data-mid="1324797" border="0" /> E KUTIR Identity, Strategy, Collaterals + Copy As Ekutir, India’s first Certified B Corp, with a commitment to improve the livelihoods of 2 million farmers across Asia and Africa by 2025 began to restructure its organizational activity in 2021, diversifying its offerings into Allin, focusing more on the “tech” part of agrifintech and Farmex, focusing on upskilling and training agricultural entrepreneurs, among other ventures, it became evident that the way the brand represented itself no longer worked as intended.To better position itself and its new offerings, Ekutir underwent a refresh of its visual identity, aligning better with its mission to&nbsp; extend novel, technology-driven opportunities to people at the “bottom of the pyramid,” and to enable impoverished communities to develop sustainably. <img width="4801" height="1601" width_o="4801" height_o="1601" src_o="https://cortex.persona.co/t/original/i/cb5103d24a16bacc90c6b04f57de4e60648dffe8da93c091a7ef8c2b80634e4b/EkBFAFBEFORE-AFTER2x.png" data-mid="1322850" border="0" /> <img width="1395" height="793" width_o="1395" height_o="793" src_o="https://cortex.persona.co/t/original/i/2511fdb6baeedb00d796214590fd30bb1be4afa2825e96b7109a3aa62c84bc9d/Untitled-1.gif" data-mid="1323743" border="0" /><img width="2789" height="1585" width_o="2789" height_o="1585" src_o="https://cortex.persona.co/t/original/i/0996f5c6dfe0c18ead74dcf8e64a80edc4e628607de35165c2c6f96bc0822948/ekuArtboard-22x.png" data-mid="1323235" border="0" /> <img width="1395" height="793" width_o="1395" height_o="793" src_o="https://cortex.persona.co/t/original/i/330ca7ffb823d9384eb580e89500699eab3023c1e120c39cb1781f2f5a72dfba/Ekutir_Logo.gif" data-mid="1324172" border="0" /> “Refreshed but not too far different” As the logo had already garnered recognition among the circles they ran in both locally and the wider community of B Corps working towards sustainable good, a decision was taken to retain some visual elements that could be “owned” as well as claim identifiability. Pairing the hexagonal mark used as part of the identity before the refresh with a neutral off white and a new brand color, and with the use of archival imagery and a simple style of graphic illustration, Ekutir could maintain the reputation they had garnered, while visually presenting in line with their new objectives. Along with a new simple logotype set in Sentient, the new brand typeface, designed by the Indian Type Foundry,the hexagonal mark taken from the earlier incarnation of the brand was used, which could then reduce into a simple hexagon in the brand green for use in instances where smaller real estate was available. For the most part, the brand remains as a neutral container for its sub-brands, but in cases of independat usage, the brand’s illustrative style, brand colors and photographic imagery are utilised. <img width="1395" height="793" width_o="1395" height_o="793" src_o="https://cortex.persona.co/t/original/i/f4a92199365158713855be900db5cb802a6b08bfb2924d34567f542a0c91e9c0/lineupArtboard-3-copy-14.png" data-mid="1324175" border="0" /><img width="1395" height="793" width_o="1395" height_o="793" src_o="https://cortex.persona.co/t/original/i/2aa108d197bd8cc5c767f231eaa6f129fd8a74cfc236a346056319b730a0aaa6/pastArtboard-3-copy-9.png" data-mid="1324174" border="0" /><img width="1395" height="793" width_o="1395" height_o="793" src_o="https://cortex.persona.co/t/original/i/f8e40bc4b058a08d94c6ad3942cd362a5598374e761541d3e8e6d8ac3a47b49a/typeArtboard-3-copy-11.png" data-mid="1324183" border="0" /><img width="1395" height="793" width_o="1395" height_o="793" src_o="https://cortex.persona.co/t/original/i/b06586e4c7e49e65d313a7b2f15e83cd13f29241ba29c5a961d197082d4fa7d3/typeArtboard-3-copy-12.png" data-mid="1324182" border="0" /> <img width="3444" height="1937" width_o="3444" height_o="1937" src_o="https://cortex.persona.co/t/original/i/dd86dc40c8f2404b6e8acddf39bf49a62e5691aaa6e7e110c07c9edc75061d6d/un.jpg" data-mid="1324211" border="0" /> <img width="3278" height="1843" width_o="3278" height_o="1843" src_o="https://cortex.persona.co/t/original/i/c452425938db832841a9a51907a283afc7b92fb4e73cd523b016b61f01d589ff/reports.jpg" data-mid="1324243" border="0" /> <img width="1394" height="793" width_o="1394" height_o="793" src_o="https://cortex.persona.co/t/original/i/03725efe85a3c4685fca3d644729ae51d1262ff0775b196b77164e4ccbd20060/typeArtboard-3-copy-15.png" data-mid="1324230" border="0" /> <img width="596" height="842" width_o="596" height_o="842" src_o="https://cortex.persona.co/t/original/i/71c402f565f5efcca7e3afbb40e7f547afc8b44b48d8f5857fdeb62c813eb8bb/a4pArtboard-1.png" data-mid="1324798" border="0" /> <img width="954" height="1349" width_o="954" height_o="1349" src_o="https://cortex.persona.co/t/original/i/ab1504fbf2e6ed4390aa1978216bf7802a405c7bfe3ef7d5ade7fc08240740fa/alhands.gif" data-mid="1324224" border="0" /> <img width="3284" height="1848" width_o="3284" height_o="1848" src_o="https://cortex.persona.co/t/original/i/af5b98f93186167ed818c1d3a8e747fddeba77097f74739bfbaa20a794fcb79e/letter.jpg" data-mid="1324255" border="0" /> <img width="3424" height="1926" width_o="3424" height_o="1926" src_o="https://cortex.persona.co/t/original/i/5763c17cf4b56d2834c9319af4bfe3113e94733940613133123f684bc2fc8104/Envelope-mockup_GraphicsEgg_170.jpg" data-mid="1324290" border="0" /> <img width="1395" height="793" width_o="1395" height_o="793" src_o="https://cortex.persona.co/t/original/i/b462bb20eb06cc39ecb09ea7ff735c4b0f4e51ddf620a0b95068208dbc6c73cd/illusArtboard-3-copy-16.png" data-mid="1324254" border="0" /><img width="3546" height="1995" width_o="3546" height_o="1995" src_o="https://cortex.persona.co/t/original/i/d56e33415995a5c56aa55dcfa1a1ff1bb20912480873ad944ee10a9aff97a9d6/phone-mockup.jpg" data-mid="1324233" border="0" /><img width="4942" height="2780" width_o="4942" height_o="2780" src_o="https://cortex.persona.co/t/original/i/d4d7d1c86f19d01db6d26bddeaa48171f8a80d877e9de29497f1995b3aab1cb8/Notepad-Mockup.jpg" data-mid="1324799" border="0" /> Ekutir is the parent brand of Allin as well as Flex; both projects that can be viewed on this website. Mockups courtesy of graphicegg and Anthony Boyd.    KEVIN&nbsp; ANGELUS  E KUTIR Identity, Strategy, Collaterals + Copy As Ekutir, India’s first Certified B Corp,... http://kevinangelus.com/Neck-Up Thu, 12 Oct 2023 22:06:01 +0000 Kevin Angelus 448995 KEVIN ANGELUS  <img width="1921" height="541" width_o="1921" height_o="541" src_o="https://cortex.persona.co/t/original/i/59408e04c11291064b18f3d8c3cf2cce7aa605220b06f54f92680f78f1530a60/hewderArtboard-2.png" data-mid="1323692" border="0" /> NECK UP&nbsp; Branding, Strategy, Collaterals + Copy Neck Up, formerly known as Neck Up Austrailia, is a skincare brand operating in Austrailia and the United States. Aimed at beginners into the skincare game, Neck Up wanted to make high quality skincare part of the daily routine, like brushing your teeth or even using shampoo, creating simple routines that anyone could follow.&nbsp; <img width="4801" height="1601" width_o="4801" height_o="1601" src_o="https://cortex.persona.co/t/original/i/b7fc3d6665f6b161baf9a7a871b3e3d90e9052ebfe4412721e2bffa681052efa/nUBFAFBEFORE-AFTER2x.png" data-mid="1322848" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/0c86c40f73bb60792e29c83c0fef4f44caf3e9e73d5cdc3770f2b328d600ab6c/Clay-Mask-Neck-up-FRONT.png" data-mid="1322841" border="0" /> <img width="720" height="540" width_o="720" height_o="540" src_o="https://cortex.persona.co/t/original/i/3e13d32572ecde05f247513d013dfdb51a1521d69e72ba131033447a22808449/FFED52E6-DB36-4F74-8286-67381EA1D797.gif" data-mid="1322851" border="0" /> “Neck Up envisions a world where&nbsp; personal grooming is easy—no complicated lingo or unknown ingredients.”&nbsp; Standing for easy, accessible personal grooming (at the given price points, at least) that doesn’t overcomplicate the process and helping beginners take the next step into incorporating personal grooming into their regular lives,”” Just easy--and of course this had to be paralelled in it’s refreshed brand identity, eliminating complexity and inconsistent confusion through the brand and presenting a polished, professional and convenient front that communicated the brand’s ideals with ease. Pairing these pared down and “clean” brand visuals with the use of popular and timeless references in copy, while at the same time maintaining the ideal of not losing sight of the fact that Neck Up is, at the root of it all,&nbsp; a personal grooming brand with experience. Big on narrative, and highly conversational, the brand feels casual with just the right amount of fun,&nbsp; like talking to a friend who’s got just a little more knowledge than you about taking care of the way you’re groomed--your skin, face and hair. <img width="1920" height="1082" width_o="1920" height_o="1082" src_o="https://cortex.persona.co/t/original/i/4d44ed7a6249db9e368ebc2c8f8d487d77cb75e98e9eb65b517d6c2a987daa21/3oxneckup-light-Current-View.png" data-mid="1322857" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/6c58c4af697ac64fa4ec202c83c98eee7b25185aed3c68c159447bb60d883876/Neck-upArtboard-1-80.jpg" data-mid="1322859" border="0" /> <img width="1921" height="1080" width_o="1921" height_o="1080" src_o="https://cortex.persona.co/t/original/i/bae8c16020fce71085c85bf10057854e5866574fcf002af1c1005508ac512a21/caaagom.jpg" data-mid="1322858" border="0" /> <img width="3840" height="2160" width_o="3840" height_o="2160" src_o="https://cortex.persona.co/t/original/i/d80b007fa75f7102459747c614c09ced91491d6aa5cca9dbee2dd2baac8e4d86/IMG_2081.jpg" data-mid="1322860" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/b225880c8cd218c2c99988349bedba8b671634309b524c94f44328f2e67d87b2/neckups.png" data-mid="1322861" border="0" /><img width="8000" height="4500" width_o="8000" height_o="4500" src_o="https://cortex.persona.co/t/original/i/ddba58f2f8d3b87cc55cc9a057220c6007e68896ebbfc09ab29457446aad6eaa/IMG_2082.jpg" data-mid="1322865" border="0" /> <img width="1566" height="881" width_o="1566" height_o="881" src_o="https://cortex.persona.co/t/original/i/2edf6f8b3c30ac16424270e1ed8459ed1d94e0a0e93a040ee6ab832ebb2a612a/heartupgif.gif" data-mid="1322866" border="0" /> <img width="1005" height="1276" width_o="1005" height_o="1276" src_o="https://cortex.persona.co/t/original/i/0471c013285660cdae8adc360d94a6afc757822d689541038e4b8ccf584039df/14C9D12A-351B-441D-9E3C-09ECC035C6CD.png" data-mid="1322862" border="0" /> <img width="1005" height="1276" width_o="1005" height_o="1276" src_o="https://cortex.persona.co/t/original/i/f1a7dbd3284f282ae4337bb7cd145b843b196e0e7aabc1297568aa58cfcb7a7b/C973322A-502C-4151-B367-81D12421283A.png" data-mid="1322863" border="0" /> <img width="1005" height="1276" width_o="1005" height_o="1276" src_o="https://cortex.persona.co/t/original/i/c154450a4bc5549914ed87f501ac99d696c9fd06fab226fbdf23456090c3f469/D4247544-A6E4-4227-AD69-DE4521F69E71.png" data-mid="1322864" border="0" /> <img width="1920" height="853" width_o="1920" height_o="853" src_o="https://cortex.persona.co/t/original/i/9804740329fefcf9eddc60d6e6263cd20b913c33ef4fd3ec28d4a8915f849601/Untitled-1-Recovered.png" data-mid="1322869" border="0" /> <img width="1922" height="1081" width_o="1922" height_o="1081" src_o="https://cortex.persona.co/t/original/i/2dcd07266b5df2d0ee584b04fe459872bc4ed7a94751163ff2d3dd82972a02b3/dry-shampoo.jpg" data-mid="1322871" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/f4241fda9e8c040d06b5ea9591ada8f3bfb8c30aa9cd637a4d284b69d619dcf4/yellow-shoot.png" data-mid="1322870" border="0" /> <img width="1600" height="1067" width_o="1600" height_o="1067" src_o="https://cortex.persona.co/t/original/i/71de3dbecc6228ac859314ca64ad362510808d95e8907342de6e884bbf04d97b/signal-2022-06-27-173054_001.jpeg" data-mid="1322868" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/0172b07aebd0c229b6b47308b82c7144642741f510e8077e2aff1d9c6f9998b7/neckupphotoreal-closer.png" data-mid="1322874" border="0" /> Project done in collaboration with Addmore Design, Stock Imagery from Ron Lach and Cottonbro from Pexels and additional image from the Neck Up in-house design department.    KEVIN ANGELUS  NECK UP&nbsp; Branding, Strategy, Collaterals + Copy Neck Up, formerly known as Neck Up Austrailia, is a skincare... http://kevinangelus.com/No-Filter-Needed-OLD Sun, 19 Jun 2022 16:22:55 +0000 Kevin Angelus 426201  INFO PLAY WORK No Filter Needed DELIVERABLES: Branding, Game Design, PackagingCollaterals + Copy CLIENT: Self Initiated, Classroom Project No Filter Needed is a solution to the rising issue of intolerance and the curbing of free speech in India. In a country where offence is easy and sometimes taken too far, it's imperative that intolerance be nipped in the bud (even though we might have gone a bit further from that). <img width="1920" height="1440" width_o="1920" height_o="1440" src_o="https://cortex.persona.co/t/original/i/c895fdd53eeb0fefe28547d49c5c93db7ae80cca87819ca779618bdd9dadfdb5/44e9ba61404933.5a78401cba3a5.jpg" data-mid="1203142" border="0" /> <img width="2057" height="1546" width_o="2057" height_o="1546" src_o="https://cortex.persona.co/t/original/i/b823106202df355af1e65da97a42d13f6f240de1ae9b5b6c6891ad3ceb2909d4/IMG_9170.png" data-mid="1201155" border="0" /> mmmm <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/d35173296f91137553bf8a46eaa87e107621044afdc247b4b7ba21d28f897a93/NFN-USE.png" data-mid="1211795" border="0" /> <img width="2730" height="2048" width_o="2730" height_o="2048" src_o="https://cortex.persona.co/t/original/i/cb23bce83be6f99e9e7ad4f1bd9121d69e1164af1e926ad176c1551760c16d4a/IMG_9168.jpg" data-mid="1201457" border="0" /> n img imgm <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/67ac930a3673524ee346a00cd946b2e5d30c30a1704af98c8ffb1feb5e5a5dfd/instructioncard2-Current-View.png" data-mid="1203305" border="0" /> &nbsp;<img width="600" height="450" width_o="600" height_o="450" src_o="https://cortex.persona.co/t/original/i/05a38838f90dcd240b6326a5e1ce41b6428ffe8074ae078f42743601b0cee4a3/IMG_9169.gif" data-mid="1203268" border="0" /> . . <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/1bafb9f882bbd45613a8a71166f8fb852fa9ddb6f744fd14458f4ad6ca03a049/spraycansedited-Current-View.png" data-mid="1203182" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/773caeb99e76dc646de74e2254d1351e7e2aa20f1790a8842c010a50a6c979fc/posters.png" data-mid="1203306" border="0" /><img width="1920" height="1081" width_o="1920" height_o="1081" src_o="https://cortex.persona.co/t/original/i/49bef70ae468242ba549a2e8850be6e110ae8260f35ef49d6ff3af4531f97343/Untitled-3.gif" data-mid="1203474" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/76af6c1c043f1f0d2f6cce2f16a79fbb74d40d12defee8a41584a1ee2e4300fb/flatlay-STENCILS-no-filter-Current-View.png" data-mid="1203265" border="0" /> <img width="2450" height="1838" width_o="2450" height_o="1838" src_o="https://cortex.persona.co/t/original/i/fdb1af6d2b53c2f95fbf02cda0eeaee3953f163980d814725dc6b736589a9bfd/IMG_9183.png" data-mid="1203307" border="0" /> <img width="2450" height="1838" width_o="2450" height_o="1838" src_o="https://cortex.persona.co/t/original/i/123bda771c4a3905eee4e9fe4913d7f6fa8d09c53c21935a8fa6e5d7a7554915/IMG_9183.png" data-mid="1203464" border="0" /> <img width="1838" height="1378" width_o="1838" height_o="1378" src_o="https://cortex.persona.co/t/original/i/01aaa5bedd1031c78d9df9686f1ff5abcf11b8d7fd045d28c26be3468393406c/IMG_9179.png" data-mid="1203309" border="0" /> <img width="1271" height="954" width_o="1271" height_o="954" src_o="https://cortex.persona.co/t/original/i/ad7f08aa49ac0c9fdd5e17de73fba61407d0130bbe93978190a246b4984a7b8b/IMG_9160.jpg" data-mid="1201459" border="0" /> <img width="2000" height="1500" width_o="2000" height_o="1500" src_o="https://cortex.persona.co/t/original/i/b269b34f996a1725d1b410d65457ae62281b9a3031ee8aaca8841c006c40da1b/IMG_9181.png" data-mid="1201458" border="0" /> <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/dda46114837d4331904e200e66608470139fd5e6ef1b1414f6454e951d504318/Untitleddice.png" data-mid="1203301" border="0" /> Additional Stock Imagery from Unsplash. This Project originated as a classroom excercise, and then was expanded upon based on written material researched to accompany the original submission.  BACK TO TOP&nbsp;    INFO PLAY WORK No Filter Needed DELIVERABLES: Branding, Game Design, PackagingCollaterals + Copy CLIENT: Self Initiated, Classroom Project ...