NECK
UP 

Branding, Strategy,
Collaterals + Copy

Neck Up, formerly known as Neck Up Austrailia, is a skincare brand operating in Austrailia and the United States. Aimed at beginners into the skincare game, Neck Up wanted to make high quality skincare part of the daily routine, like brushing your teeth or even using shampoo, creating simple routines that anyone could follow. 

“Neck Up envisions a world where  personal grooming is easy—no complicated lingo or unknown ingredients.” 

Standing for easy, accessible personal grooming (at the given price points, at least) that doesn’t overcomplicate the process and helping beginners take the next step into incorporating personal grooming into their regular lives,”” Just easy--and of course this had to be paralelled in it’s refreshed brand identity, eliminating complexity and inconsistent confusion through the brand and presenting a polished, professional and convenient front that communicated the brand’s ideals with ease.

Pairing these pared down and “clean” brand visuals with the use of popular and timeless references in copy, while at the same time maintaining the ideal of not losing sight of the fact that Neck Up is, at the root of it all,  a personal grooming brand with experience. Big on narrative, and highly conversational, the brand feels casual with just the right amount of fun,  like talking to a friend who’s got just a little more knowledge than you about taking care of the way you’re groomed--your skin, face and hair.