ALLIN
Identity, Collaterals
One of the first scalable solution that offers attractive risk adjusted financing returns with sustainable social impact by leveraging its transactional and farmer-centric digital platform, Allin is a London based, global Agri-food focused financial technology that extends “hassle-free financing directly to smallholder farmers”, that is timely, non-collateralized, and data-driven, leveraging blockchain technology.
Focusing on the future with the intent of going “All In”
Allin was created as an ofshoot of parent brand Ekutir, as well as earlier ventures to represent a more technologically focussed outlook that could position their offerings to a more specialised audience.
Drawing from the new objective visions they had included under it’s aegis after evolving from Farmex, its earlier incarnation, it was important to communicate the metaphorical umbrella held by the brand over various stages of this systematic solution to support agricultural efforts. Allin seeks to completely transform small-scale agriculture with responsible financing.
Using the Allin Brackets as a framing device and an identifier allows for a wide range of applications.
Demonstrating Allin’s focus on the smallholder farmer, the Allin Brackets act as an easy way to reduce the logotype for use in small sized usage scenarios while retaining identifiability and keep things on brand, while also quite literally putting the subject or object of focus “all in” the encompassing brackets of Allin, showcasing the brand’s commitment.